Movie Color: Multiplex V / s OTT

- 'Radhe' released on OTT platform is a super flop: would Salman Khan's magic have worked if it had been released in theaters?

- Horizon-Bhaven Kutchi

- You also get to hear music masters on stage and the company of the group contributes

- Leading Psychology of Film Darshan: A kind of hypnosis is formed in a dark hall in a group.

Even though Salman Khan's film 'Radhe' failed miserably, fans also took to social media for the first time. Zee Studios has released the film for Rs. Zee is believed to have incurred a loss of Rs 50 crore even after the sale of accounts and satellite rights after its international release. If you look at it like this, most of Salman Khan's films are of this formula type. Is Salman's work the same as the scenes of South and Hollywood's super duper action hit movies and sequels and the kind of fun fight? The plot of the villain's exploits is changing. 'Radhe' was an absurd film without any pretense. However, in terms of story line and action sequences, everything was expected to be the same for Salman's fans, but why this disappointment? Another reason to be surprised at the failure was that because of Corona, citizens have not been able to go to the theater for the last one and a half years to enjoy entertainment and big star masala films. Done. Box office pundits reviewed 'Radhe' as one more GHCPT film and filed it in the archives but no one evaluated the film in terms of viewing and entertainment. 'Radhe' has been almost complete for a long time and has been falling since last year. Corona's second killer wave was not expected and the possibility of its release in theaters in 2021 seemed to be fading. Even so, owning one is still beyond the reach of the average person. The producers of 'Radhe' felt that the dialogues, action scenes and funda of the film have been seen by the viewers especially on the OTT platform in the last year. The only attraction of the film is Salman Khan and keeping a big crowd puller star like him away from the audience for some time also tarnishes the image of the star and the film. Nachutke was forced to release the film on the OTT platform. The reason why the film flops to this extent is probably that the audience watched the film from the OTT platform sitting at home and this is the reason why it did not have any effect on the thrill or the psyche.

What a hype and pre-thrill it is when you go to see a movie of a big star or a banner in a theater. You book a ticket or stand in line. Your friends or group sitting with you in the dark of the theater. A mix of popcorn, samosas and soft drinks and a roaring Dolby surround sound. 60 m of flower house auditorium. like this. With Salman Khan's entry on the screen, the hall resounded with whistles and applause from the fans. Consider this article not only as a review of 'Radhe' but also as a psychological influence and science of group hypnosis. The unseen subtle movements of the masses occupy our hearts and minds as if we were unaware of them. This principle does not apply to every film or performance but the production or presentation is done keeping in view the audience sitting in a dark hall, crowded, indoor or outdoor stadium and enjoying the sound, lights, technology, special effects, screen, and overall making. Have happened. The theme of 'Larger Than Life' is full of thrill and heartbreak. The psychology of the effect of having an audience is instinctively woven. With all these aspects, the experience of enjoying Salman Khan's entry, fight sequence or movie in the theater hall cannot be found in the room of the house. This is not to say that the film would have been a super hit, but some films, stars or themed or action films are fun to watch in the hall. The landmark successful films 'Lagaan' and 'Ghadar' which have just completed 50 years, would have touched this extent if you had only seen them released on home TV screens? Why is it that Bollywood goes back to the 'Avengers' series or even Bruce Willis's 'Die Hard' which has action without special effects? If we had only watched selected films on TV, five star films would have barely got two or three levels.

Assuming that 'Radhe' was released in theaters, it could have garnered more applause than the TV screens of the OTT platform. Yes, it has been observed that a series or presentation on OTT is not script based and based on expensive sets, locations, star power and special effects. Watching it on a TV screen does not make you want the series to be deployed on the big screen. Another factor is that while watching series and movies on TV at home in Corona's tough times, I felt that the excitement and tempo that comes before watching a movie in the theater is not as thrilling as before OTT's first show. Going out of the house for 'For a Change' we are going to see restaurants, tours or movies, plays or other programs. This article is also not against the OTT platform. People are watching purposeful or script based films or series because of the films that are released on the OTT platform, which serves so many different ways at home. OTT will also hit star-based and song-filled films. In the last one and a half years, the attitude of citizens towards watching films has also changed due to OTT. But at the same time it has to be admitted that the same OTT films or series are made a hit by the audience by going to the theater? Most of the films that barely lasted even a day or two in multiplexes are seen in OTT and even tea is consumed. Yes, Bollywood filmmaking has to look at the script after the success of the OTT platform. But at the same time, the producers will be tormented by the question that if it is produced like OTT, the audience will go to the theater with a ticket of Rs 100-200? As time goes on, when the video player came and the movie channels for TV started decades ago, there was a fear that the death knell of the theater would ring. But none of that happened. Yes, filmmaking had to be done later using the superior Hollywood style of technology. Now we have to focus on 'content' due to OTT. Seeing OTT as an alternative to theater or as a fatal blow to the theater and movie industry can be called a crude understanding. In America, OTT is never seen as a Hollywood challenge.

Viewers of India's OTT platform also admit that 'the early months in Lockdown were thrilling with the new series and seasons on the OTT platform. But now it seems that crime, violence based categories are on the rise. Like Bollywood, OTT is being imprisoned in a T-style formula. However, since movies and series can be viewed on a smart phone at the desired time, it needs to be seen as a parallel or one-of-a-kind option for viewers rather than as a theater rival.

After the lock down, we have more realization of live contact, and the strength of the group. No matter how much we feel happy or thrilled, we cannot clap or whistle alone. It becomes a thunderbolt in the group itself. Even if the restaurant is completely empty and a catchy meal is served, it will look dull. The only taste of the restaurant is when strangers are sitting around. For the magnetic heart-wrenching performance of the emperor of music and instruments, they are greeted by hundreds of admirers in the hall with 'Wow Ustad Wah'.

Online videos, seminars, speeches on YouTube, music or other presentations are all boring now. One by one the speakers and presenters are also concerned about the subject matter as well as the 'over exposure' on the screen. Yes, a new set up will be that now listeners or viewers from all over the country and abroad will learn to get involved in live programs. Even children are fed up with online. One child said, "Daddy ... I don't want to study at home on a tablet anymore, I want to get on a yellow bus and go to school."