Ghashmir Mahajani: We have good content, but ..

- When viewers watch a movie and are entertained, the message is automatically recorded in a subconscious state. If entertainment is not available, then why do cinema-goers pay ten times as much? '

- says Ghasmir. The Marathi film industry adopts a number of rituals to draw audiences to the theater. Alas, also creates 'heroes'. 'You may have noticed that' heroes' are created in regional cinema. Telugu and Tamil films also have 'heroes'

The 2010 Hindi film 'Mushkura Ke Dekh Zara' was released in which Ghashmir Mahajani, the son of veteran Marathi actor and director Ravindra Mahajani, made his debut, but then he appeared in the critically acclaimed film 'Deulbandh' in 2014. The film received a tremendous reception and Gashmir's car for stardom began to run on a wide road. This was followed by another popular 'Kanha' and with it Ghashmir Mahaj became a popular actor in Marathi film and TV.

Recently, the actor appeared in the Hindi TV show 'Imli' and then he played the role of Chhatrapati Shivaji Maharaj in the Marathi historical TV show 'Sarsenapati Hambirrao'. Apart from this, the actor made his mark on the OTT platform by doing the Hindi web series 'Shrikant Bashir'. Now he wants to make more Marathi films and break the language barrier and get the acceptance he deserves.

The OTT boom has given a new lease of life to regional content and a number of films and shows are now available to watch in Pan India. Apart from the content of the southern film industry, Marathi content is also gaining new fans on various platforms. So many webseries have come in Marathi language, including 'Samantar', 'Kale Dhande', 'Gondia Ala Re', 'Pandu', 'Aani Kai Hawa' etc. Now what else is needed in this matter.

However, Marathi films have not yet succeeded in breaking the language barrier like the films of the South. Asked about this, Gashmir said, "There are two things involved with this. We have good content, but we got married with entertainment. And they want to move the story forward without a social message or a longer sermon. When viewers watch a movie and are entertained, the message is automatically recorded in a subconscious state. If entertainment is not available, then why do cinema-goers pay ten times as much? '

Over the years, many Marathi films have made waves, won national awards, including 'Dombivali Fast', 'Harichandra Chi Factory', 'Jat Re Jait', 'Malai Vyachi!' Some of the films like 'Pijanra', 'Ringon', 'Sala' are included. Alas, some Marathi films have become remakes in Bollywood, including 'Sairat', 'Mulshi Pattern', but now times have changed and so has the number of moviegoers.

'People don't go to the theater without such solid entertainment. If you don't get good content under the cover of good entertainment, they won't even look at theater. Or people wait for certain movies to come on TV. Instead of wasting money going to the theater, viewers naturally prefer to wait for the film to come on TV, 'said the artist.

For the last several years, whether it is Bollywood or Sandalwood - every film industry in the country has created a 'hero'. Such as Bahubali in the south or 'Singham' in the Hindi film industry. Says Ghasmir. The Marathi film industry adopts a number of rituals to draw audiences to the theater. Alas, also creates 'heroes'. 'You may have noticed that' heroes' are created in regional cinema. Telugu and Tamil films also have 'heroes', as well as good content. 'Hero' means an international director, screenwriter or producer who has created one as a hero. And due to some basic fact people go to the theater to watch movies. This does not mean that the man should be the leader as the issue of a particular caste does not last long, 'he said.

It doesn't matter if the lead is male or female, there is a need for content that can attract viewers. ‘Certainly people today prefer to watch movies in theaters as they also contain certain heroines. Or if the film is women-centric, then this is for sure. The same thing happens in Tamil and Telugu films. They create heroes, so people go to the theater to watch a movie for Rs. As a result he cannot make money. If some things are fixed, then I think Marathi films will go on for a long time, 'he said.

In 2014, Ghasmir was in Ashutosh Gowariker's historical drama film 'Panipat', which also starred Arjun Kapoor and Kirti Senan. The film failed though. Does it bother to do this movie? - So Ghasmir replied, 'Yes professionally, but not personally. I accepted the film because of Ashutosh Sir. Even today he is a lovely person. Alas, even today if I call them they allocate a certain amount of time. My character was sidelined and had no arch. I believe so, 'said Ghashmir Mahajani.