New Delhi, August 28, 2019, Wednesday
A popular soap will be remembered by people all over the country including South India which is Mysore Sandal Soap. As soon as you read the name of yes, the smell of sandalwood in your mind, the smell of a soap comes to mind Many people must have used Mysore sandal soap once in their life.
If today's youth did not use this soap, then surely their parents or grandparents would have used this soap. Because this soap is 100 years old. What is special about this soap is that it is the most popular soap produced in India. The soap was once popular abroad. So let's find out today about the aromatic and interesting information of this particular soap.
1. Product started due to sandalwood tree
Karnataka, also known as the land of sandalwood, was home to plenty of sandalwood trees during British rule. The wood was then shipped mainly to European countries. But due to World War I, the sandalwood trade stopped in other countries. At that time Nalwadi Krishnaraja Wodeyar, ruler of the state of Mysore, established a Mysore sandal soap factory to use sandalwood.
2. Soap made from 100% pure sandal oil
Mysore Sandal Soap is the only soap in the world made from 100% pure sandal oil. For this, sandalwood oil is extracted from Karnataka and sandalwood trees of southern India.
3. Mysore sandal soap is on GI tag
Mysore Sandal Soap is manufactured in India by the Karnataka Soaps & Detergent Ltd., KSDL, a government-owned company in Karnataka. They also have a GI tag which makes sense. This soap is only authorized when made by KSDL.
4. The official logo is identical
This is an Indian mythological creature with a lion's body and an elephant's head. It shows ingenuity, courage and strength. This logo has become the hallmark of a company fire.
5. m. S. Dhoni brand ambassador
When it was marketed against other soaps in India, its so-called brand ambassador cricketer M. S. Dhoni became. However, due to some legal issues, this contract has been canceled.
6. 85% of sales in South India
This soap is very popular in South India. 85% of Mysore Sandal Soap is sold in Karnataka, Tamil Nadu and Andhra Pradesh.
7. Decrease in the moon of Karnataka
Due to the excessive use of sandalwood and lack of proper planning to grow its trees, sandalwood trees are falling in Karnataka. Because of this, KSDL is planning to bring sandalwood from other states and other countries.
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