100 SMS free sending per day may be allowed, TRAI has given this proposal

Ahmedabad. 19 February 2020, Wednesday

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Every day in the mobile 100 SMS free sending limit is waiting to be removed. Telecom regulator Trio on Tuesday proposed a refund of the fee charged at a fixed rate of 50 paise for each SMS sent above 100 SMS daily.

"With the introduction of the Telecom Commercial Communication Customer Reference Regulations 2018, it was felt that regulatory fees were not required for SMS," said TRAI in the draft 2020 order of the telecommunication tariff (65th amendment). In view of this, the draft Telecommunication Tariff (65th Amendment) Order 2020 proposes to withdraw the regulatory provisions related to the SMS charge previously introduced in the Telecommunications Tariff (54th Amendment) Order.

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The rule applied in 2012

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TRAI has set a deadline of March 3 for suggestions and comments from all the designers on the 65th amendment draft, while March 17 will be the deadline to respond. It is worth mentioning that in a November 2012 order issued by TRAI, at least 50 paisa notices were issued to eliminate the problem of unwanted messages.

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Emphasis on technology solution
For the past few years, TRI has been pushing telecom companies to innovate in order to restrict spam SMS. In 2017, TRI introduced TCCCPR to protect UCC (Unsolicited Commercial Communications). According to TRI, the regulatory framework set out under TCCCPR 2018 is technology based.