New trend in online shopping: buying milk

- Amidst the adversity of the epidemic, many start-ups in big cities have successfully ventured into new areas

Online shopping in the country has been increasing day by day in the last one year amidst the adverse effects of the epidemic. According to a study by a private research agency, the online grocery market in the country reached સપાટી 2.7 billion in the calendar year 2020. Amidst the adversity of the epidemic, a new trend has emerged in the field of online shopping. This new trend is online shopping of milk

The trend of buying milk online is growing rapidly amidst the adverse effects of the epidemic. As a result, the share of the newly developed milk market in the online grocery market has grown rapidly to 3 to 4 per cent.

According to a study conducted on the online milk market, the market has seen rapid growth since the second phase of the epidemic last February. The number of online milk delivery startups is also growing rapidly during this time. In a very short span of time, the sector has seen a growth of 15 to 20 per cent.

More importantly, this new trend of online milk shopping has now developed in 15 to 20 big cities, i.e. tier-one cities. There is no significant movement in the area at present in small towns i.e. Tier-II, III and rural areas. However, the sector has seen rapid growth. However, experts believe that this trend is likely to grow in smaller cities in the near future.

The business of online milk delivery start-ups has doubled since the epidemic, with these start-ups turning to dairy products as well as bakery and fruit vegetables. Startups have been successful in this expansion plan and have seen rapid growth in their business. There were five to six thousand delivery points when the business was started by startups in the sector. Which has risen to two lakh today. This increase has been seen only in 15 to 20 big cities. With this in mind, he says, he will undertake an expansion plan in the near future.

However, the operations of startups in this area are currently limited to certain areas. Delivery cost increases if they increase performance. For this reason they are expanding their portfolio in their own area. However, by tying up with startups in other areas, they have become active in growing the business, the study said.