Jonita Gandhi: Men dominate music more than women

In the transformed Indian film music world, Jonita Gandhi made her debut ten years ago by releasing the first YouTube video and at that time she had no idea that her platform would grow so much in a span of 10 years and what a tremendous change her life would make. Now let's go ahead and talk about 2021. Currently, Jonita Gandhi is a popular Bollywood singer and she has sung Bollywood superhit tracks like the title song of 'Chennai Express', 'So Tarah Ke' of 'Dhishoom', 'The Breakup Song' of 'Ay Dil Hai Mushkil' and many more. . His career began in a room where he composed songs like 'Teri Ore ..' and 'Tujhe Bhula Diya ..'

"I had no idea that uploading my video on YouTube would take me to the top of the industry and reach out to the world." My friends encouraged me to record the songs I sang and upload them, and I did just that, and I can't put into words the response I've received since then. I had no idea that I would upload such videos and it would make my dream come true, 'says Jonita Gandhi.

Millions of people became subscribers to the video-sharing site. He says instinctively that this was all natural and the kind of response I got gave me great success, but it was good to stay away from the trade that was going on. Says Jonita, "Even so, it worked, became a brand and what the clients had to offer was enormous but a balance was needed to maintain everything." I worked in that direction. I set some goals, which I created and shared new content. I personally felt that the number game should not go ahead, whatever the outcome may be. I lose faith in quality and want feedback from viewers, 'said Jonita.

‘I wanted it to be important to be present, but I stayed away from the trend. A lot of content was created there. And I don't feel the need to follow the trend. For others followed him.

I was very aware of the type of content and tried to do the same. I didn't follow what was presented to me as an artist or as a person and I just tried to stay away from it, "he added.

The lockdown imposed by the Kovid epidemic has given tremendous support to virtual entertainment. Especially in independent music! Some people became aware of the importance of digital media and I started it from the beginning of my career. Jonita says she is happy that she formed the team and did her job independently and is still shining on the digital platform. However, due to the showbiz and the cancellation of the live concert and the same happening in the whole industry, it also affected his financial position. ‘The lockdown had a big impact on the live music scene, which is my bread and butter. Most of the work is done online. I consider myself extremely fortunate that I did not have to attend a live concert for financial stability. I really feel sorry for the artists whose work in Sobiz has come to a complete halt, 'he said.

Is it enough to give financial stability to an independent music singer? - Answering the question, Jonita says, 'If you had asked me this question a few years ago, I would have said that there is definitely big money in Bollywood, but in recent years the situation has changed. If he works hard and has good luck, any artist can survive financially with independent music.

Regarding the playback singer's income, Jonita says, "The playback singer does not get any token amount or often any remuneration for the recording song. I believe that now everyone knows that live performance earns more money than recording. However, it is generally said that the singer is not paid much in the studio, 'he added.

‘Of course, I work harder on my talent and discover my unique sound,’ said Jonita.

Despite not getting lucky in reality shows, Jonita says a lot of good talent comes from this. Even so, can you help give such people a big break when he said ‘there’s a lot to do with personal goals. Actors do not come directly from reality shows and do not come to the recording studio for film songs, but the fame they have gained in TV shows helps the artist. Often after the show the actors are nowhere to be heard more. He should keep himself organized on a regular basis. '

Bollywood is still dominated by men even today, 'this is true - in a nutshell, Indian music is dominated by men more than women in the world. However, I believe that more people should be aware of this imbalance and people should change it in the right direction. I would be happy to see more women in our industry, ”she said.

‘We should use our skills as an opportunity to show a more progressive imagination. I believe that music and social media platforms should be used responsibly, otherwise anyone can misuse them, ”said Jonita Gandhi.