Corona opens new door to music


- Became an independent musician and moved virtually forward

- Through digital music more and more performers are getting people aware of their work, their new creations, new inventions and it is really wonderful to enjoy their work.

We have made a tremendous change in the whole world and not only medicine or treatment is limited, but this transformation is omnipresent, touching everyone. Not only industry, but also the world of melodious music has changed. Everyone's colors have changed. This change is permanent or temporary and no one can say right now. The epidemic has caused tremendous damage as well as drastic changes globally, but in the midst of all this, musicians-musicians from all over the world have awakened new hope and shown a new path of development with their sound and melody. Here is an attempt to learn from the singers and composers of the Hindi music industry that the digital platform has given artists a new hope to live. Right now the screens of the theaters are not fully open, the screens of the theaters are not fully open when new films are released, how the musicians have brought new hope when new films are released, let us know from them. Musicians have become virtually independent in the epidemic.

Performers' work through online medium:

- Asha Bhosle

Digital music is coming to us right now. It is through this medium that more and more performers are making people aware of their work, their new creations, new inventions and enjoying their work is truly wonderful. However, the epidemic has accelerated this process as it has created ‘new people to listen’. This is a unique thing. Those who were overwhelmed by the epidemic at home - and when they have no other choice - they are entertained by online channels. The entertainment they enjoy includes Sigat. It was at this stage that I also started my channel and used this medium to create space. Even novice singers use this channel to present their work on this platform.

The new artists are not just based on films: Jubin

Today’s music artists have an ample supply of songs. These artists can learn a lot, do better and grow more wherever they start. This is exactly what has happened in this epidemic. This has proved to be the most important in his journey. I know, many make unexpected entries and give a hit. That's why I definitely think that a lot of this is happening in the Indian music world. We see a lot of new artists, who have new content and a lot of new music, who have no boundaries and have a song for any film situation. I am happy for the actors as they are no longer dependent on the film alone, 'says Jubin Nautiyal.

I didn't think Bollywood music would come back: Harshdeep Kaur

The digital age of many new artists has proved to be very productive and functional. Alas, even experienced and established singers are turning that way with their music. This has also changed our mindset a lot. Because in the past we relied on mainstream film music. To be honest, I didn’t expect the film to hit the music backstage. Yes, films are not released in theaters at present, only a handful of films have been released in the last 12 months, but you need to listen to beautiful music on the OTT platform and vice versa. Films will start showing again in theaters so obviously Bollywood will come back to full power.

Sonic space for artists and audiences: Salim Merchant

A number of musicians and artists have begun experimenting with music without any boundaries, periods or dramas. The epidemic has created a different sonic space for artists and audiences. We’ve heard a lot of independent music over the last year and a half and this has led to a massive change in soundspace. I hope the situation returns to normal with the opening of the cinema hall. Classic theater sound is progressive and sonically and melodically very advanced. I hope we don't go back to remixing and recreate old songs and stop releasing albums. At the same time we will be more independent to give lyricists more creativity, said Salim Merchant.

Opportunity for artists to release music on their own channel: Jasleen Royal

It is difficult to say that the epidemic caused such a situation, but I would prefer to say that the noise has dissipated. This situation has given musicians more time to introspect, just as you often lost due to deadlines. Creators have been given more power than corporates since everything was shut down. So the artists started releasing music on their own channel. When Indian songs are doing well, all the ball went in favor of good music instead of just Bollywood or non-film music. The music is even more refreshing, said Jasleen Royal.

Opportunity for actors in the absence of films: Sonu Nigam

Certainly now has the opportunity to move forward digitally and also at a time when the epidemic has struck. This is not going to change until a new revolution comes. The OTT platform has rocked big production houses and big budget movies and proved that the writer and director are the boss of the film. The lack of films has paved the way for artists to have their own favorite projects and they are releasing their own independent song on their own, said singer Sonu Nigam.

Time to move forward for independent artists: Kavita Krishnamurthy

Over the last couple of years, my husband (Va Lionist Dr. L. Subramaniam) and I have been able to bring together artists from different parts of the world to create projects in their collaboration. Che reached out to the digital space at our festivals. We've been able to create audio and video projects at home, and we've learned a lot. I have learned to connect my microphone to the computer and through it I can record my voice on the garage band.

Also to some extent the songs of new films are not available around us, it is also like the golden line of this matter. Most artists compose songs in their own way and create their own image. This is a time when independent artists are moving forward, said singer Kavita Krishnamurthy.

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