The future of the growing Adtech startups is in question

- Education is a non-profit sector, yet most Adtech companies came for profit

In the midst of the Corona epidemic, the online education sector, the Adtech sector, has grown rapidly worldwide. Schools and colleges have been closed in India for about 11 months since the lockdown took effect on March 8, 2020, but in the meantime, online classes have been started to ensure that students' learning is not disrupted. During this time many Adtech startups related to education have also emerged. According to a report, the market value of the Adtech sector was around ૭૫ 50 million in 2020 and is expected to reach ૪ 6 billion by 203. However, the growth of the Adtech sector will be at the expense of the traditional education market, which had a market value of about ૩૫ 16 billion in 2020.

According to a preliminary estimate, there are about 200 adduced startups in India. It received કરોડ 500 million in funding in 2015 and the sector's wealth has reached ૯૬ 1.8 billion in 2021. During this period, Adtech Industries has shown an average annual growth rate of 3%.

In which direction is the Adtech sector heading?

Value 5 / Assessment: Education is a matter of quality. Parents are willing to travel far and wide to get their children to a good school for a good education. Currently, the Adtech market is mainly about the valuation of Adtech companies. Little is being said about actual learning outcomes, customer satisfaction and its impact on students.

Certificates 5 / Only Results: Most of the 'informal' players in the education sector focus on identity and certificates. If the adtech sector or online education leads to real career outcomes, it will have a more tangible effect on the life of the learner.

Pressure P / J Attraction:

Indian students are fascinated by the attractive advertisements, unique sales methods, discounts and fee payment facility offered by these Adtech companies. Which, like the US private education market, leads India to temporary college debt. Of course, they cannot take the place of school, on the contrary, they place an additional financial burden on the parents. There is still an emphasis on offline education in India.

Economic growth / return of investors: Education is a non-profit sector. Yet most Adtech companies have come for profit. Many investors in the education sector are making huge profits, their founders also have a large stake in the company, so it seems that most of the earnings will go to a few people. Only a few investors will benefit as the economy moves forward. Does India really need it?