Influencer: Influencer

- Vocabulary-Paresh Vyas

- When to take what? And when to fulfill the desire that has arisen in the heart? Debt will not increase in life if we only know this much

I did not see or did not know, I was not in the absence of anything, I have said yes without thinking, under his influence.

- Yamini diameter

The news read that in the last year 2021, the increase in influencer marketing is 20% and if we talk about Fast Moving Consumer Goods (FMCG), this increase is 3%. And back in the year 203, Covid Wave is in revenue. Influencer marketing is bound to grow. In this world of marketing it is very difficult to sell anything. Easy to make but (owl!) Hard to make. It is difficult to convince people that we are the best, buy only our goods. If the goods are sold, the company becomes rich and the buyer becomes poor. No matter how many items are unnecessary, they can be purchased online. Not required but paid in one click. Click is a weak moment in which a human ejaculates. Our love behind material things is enigmatic. Everything is good, everything is good but what is good for us? How many ads come every day. The times are online. If I wake up and see, the phone does not ring and a strange doubt arises in my mind. If the phone is in hand, there will be shouts. Let's get up in the morning and recite verses. These online people know what we are interested in. Then after eating Ritsar's ginger, it falls behind us. This is the straightforward and easy way to reach the customer in this cowardly age. And here comes our word today, Influencer. Someone who has a lot of followers. Followers, follow. Then let us do the same.

Influencer means influential person. In the 16th century, the word influence was a word of astrology. What is the effect of planets, constellations on human life? Shaw is the influence? Latin 'influencia' means to flow in whatever flow, tension in the stream. 'In' means inside and 'Flower' means flow. Now is the 21st century in which not only Mars, Rahu or Saturn, there are many others that affect our present and future on a daily basis. Strikes Ritsar, sir. 'Strike' means to attack suddenly. Shraddha Kapoor, the actress from the movie, posted a photo of herself with a box of chocolates on Instagram, saying, "Stay home (true advice) and lick this brand of chocolates (why?)." There are more than one million followers who have immense faith in faith. So Shraddha became a mega influencer. A person of great influence. Film heroes or heroines or cricketers say so we buy that item. There are also nano influencers like mega. Fewer followers, less than ten thousand. Also be loyal. He urges his followers to accept certain things. Sellers find such nanos cheaper. According to followers, Nano is a believer in influencer. So buy. A small portion of the purchase price goes to the influencer. He earns. Our pockets are empty. These are all modern pickpockets! News-12 has a recent headline: In the year 207, from finance to fitness, social media will be the focus of all influencers.

All is well. Everything is narcissistic. Why use a sharp ax for a tailor? And what if Kathiyaro goes to the forest with a needle? Jalebi is good but if we only get jalebi for days, will we get thirsty for nodules or not ?! When to take what? And when to fulfill the desire that has arisen in the heart? Debt will not increase in life if we only know this much. It is not the turn of eating traps. But our conscience often tends to graze. We come under the influence of someone. We hang others by the tail. Dorian is the main character in Oscar Wilde's novel Picture of Dorian Gray. The other character comes under the influence of Lord Henry. Lord Henry is a skilled orator, presentable, witty. It is his nature to make big talk and to seduce Samawala. Dorian Gray also acknowledges that all forms of influence are immoral. To influence someone is to impose one's conscience on one's opponent. The person being influenced has nothing of his own. His own thoughts are no longer his, his virtues are no longer his. His sin, if there is anything like sin in the world, is not his. They are borrowed. Then his own personality disappears. Influencers affect our hearts and minds. We are the rats that run after the musician to the tune of the flute. We know the story of the Pied Piper of Hamelin.

There are four types of magic experiments in our scriptures. Antidote, seduction, charm and exorcism. Antidote means cure. Mohan means to confuse. Charm means to subdue and finally exaltation. According to Bhagavomandal, Uchatan means annihilation. 'Ut' means a lot and 'chut' means to hit. An act of human suffering. We remembered the story of Padma Shri Shahabuddin Rathod Saheb, the supreme knower of humor. European means European! Labhu Merai needed a bottle of oil to soak in the sewing machine but the European company Alan Brothers got addicted to a whole peep and then she became frustrated and didn't ask. The benefit of eating the bread of happiness is drowned in the debt of sorrow. Each influencer is Alan Brothers' brother (or Ben). And we are benefiting. Survival walk. Take enough. If you have legs, stretch the sheet as much as you can, otherwise you will bend over and turn around.

The rest of the word

'People don't buy goods and services, they buy relationships, stories and magic.'

-American author Seth Godin