Pixels from Paper: The Reading Journey Today (Article 2)

- At a glance - Hershal Pushkarna

- From the change of address of Dhansamasti Gyanganga after the advent of internet to its flow wing formation

- The Internet was the first to shut down the distributors of books and magazines, followed by a number of publishers such as Dibratanika and Newsweek. Now the attack was going to be on people's reading instincts.

Technology often proves to be like a double-edged sword. With the advent of online bookstores, the five-decade-old famous Stremondo Book Stroll in Mumbai and the 75-year-old A.D. in Hyderabad. a. Librarians like Hussein locked up libraries. It was the first time that the sharp sword edge of technology had been analyzed in 'Ek Njar A Taraf' last week. Now let's talk about the genocide attack on book publishing with the other side of the sword as well as on the reading habits of most people.

From the year 2009, the era of buying books through online shopping sites started in our country instead of a book stoner. The change was slow, but definite. With the passage of time, the number of people living online to buy music CDs, cassettes, stationery, etc. in addition to books on the Internet has increased. The new world was moving towards the digital age where paper (books-magazine-newspaper) had to be replaced by pixels. Book lovers, not only in India but also in the West, continue to believe that the advent of the digital age will not have a significant impact on book publishing. According to the English proverb 'The power of the printed word', the letters printed on the paper will always be great. But an unexpected event happened in 2010 that turned their beliefs 180 degrees upside down.

Encyclopedia Britannica, a unique and unique encyclopedia that has been published regularly for almost 30 years, took a leave of absence from book publishing that year. Through the printing of thirty voluminous texts, Britannica spread the light of knowledge for 30 years. But in 2010 the situation changed. Google and Wikipedia have come a long way in understanding the importance of information. Therefore, the users of the printed encyclopedia of 'Encyclopedia Britannica' did not remain. Gyandeep, which had been spreading light around the world for over 40 years, had to be extinguished by Britannica administrators with great frustration. In this regard, it can be argued that digital content, which is available free of cost on the Internet, is nowhere more accessible than the printed encyclopedia, which weighs 40 volumes.

The truth. But the word 'true' has to be put in the asterisk of conditional application. A rich encyclopedia like Britannica only publishes scholarly articles by hard-working experts on the subject, while anyone can write on the Internet. It was imperative for Britannica writers to have qualifications such as strong grasp on a subject like history or science, research, in-depth knowledge, etc., but the writers of the Internet did not follow such rules. Rather, they could write freely as they wished. Neither their text is edited nor verified. It so happened that in the name of information, solid, concise and authentic articles were in the minority in everything that was posted on the Internet. Immediate, incomplete, half-baked and sometimes even misinformation emerged. The majestic Gajraj Bicharo like 'Encyclopedia Britannica' was crushed under the feet of this kid.

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Britannica's Silent Deathly Hallows was a wake-up call not only for the book but also for the publishers of newspapers and magazines. The second silent alarm bell rang in the year 2012. The well-known American weekly New Zwick announced in December 2016 that the print edition of the magazine would be closed forever. Newsweek began publishing on February 18, 19 and in its golden age the magazine had amassed a whopping 2 million copies. Since the advent of digital technology, printed copies have had to do the opposite. For eighty years, the magazine had to assume the incarnation of Paper Taji Pixelso, justifying 'The Power of the Printed Word' slogan. Respecting the public sentiment of some Americans who believe in the power of the printed word, Newsweek started the printed version a few times later, but it was only a formality. Today, Newsweek's printed issue is ૧૦ 10, while the 12-month digital subscription is only 3!

Before concluding, let's take a look at the example of National Geographic Magazine. The magazine was launched on September 15. By providing informative articles about places, architectures and cultures from home and abroad, its editors take readers on a journey through the home world. The magazine received such a huge response that the global sales reached 3 lakh copies. Today, the circulation of the printed version is limited to one lakh copies, which is due to the citation of digital technology.

The Internet was the first to shut down distributors of book co-magazines, followed by publishers such as Dhibratanika and Newsweek. Now the attack was going to be on people's reading instincts. In this way:

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As mankind entered the digital age, new data-driven data paparazzi began to emerge spontaneously. Books called e-books, movies, online magazines, camera pictures, music, documents, etc. all went digital. The vast amount of information that mankind has accumulated so far has begun to flow from the paper into the digital mold. So people started spending more time online to enjoy them. The duration of online time has increased many times since the advent of smartphones, which freed people from wanting to take advantage of various information on the Internet, from being stuck in the clutches of a computer (table-chair). People who read newspapers, magazines or e-books on their mobile phones while sitting on the train or bus while going to work gave away printed copies. One of the good things about this situation is that it keeps people engaged in reading. Only the medium of reading had changed. Formerly in the form of paper, now digital.

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So far so good, but with the advent of social media, readers are starting to get bogged down. Readers who used to travel by bus-train began to spend good time chatting on social media as well as watching videos instead of reading. He had neither the time nor the patience to read a long newspaper report or a detailed article in a magazine. As a result, publishers publishing digital editions of print magazines had to resort to scissors for editing. They began to shorten the lengthy articles, eventually sacrificing much-needed information such as depth, depth, information, analysis, perspective. It was as if a kettle serving whole milky royal tea seemed to be making watery, thin tea with a little milk. Of course, a lot of readers also ran with such tea. In the name of reading, who would sit down to check the quantity of milk and water when one has to take barely two or three sips?

As the influence of social media grew, so did digital reading. It was fine until the time of the cut-piece instead of the long-awaited Asteed Asteedh articles. But today, even short pages of cut-pieces are considered long. Some mobile apps (e.g. Inshorts) summarize news in barely 20 words. Many websites are writing words like '3 to 4 minutes reading' near the title of the article as if to reassure its readers. Thus, how long or how short the reading is is determined by the time bar named. Worryingly, the footpath shrinks day by day. According to a research, 8 years ago, the average person's attention span / attention span / meditation period was 12 seconds. In other words, his gaze was focused on the unknown, the new thing for a minimum amount of time. In 2016, that period was reduced to 3 seconds and today, due to the rapidly changing scenes in the screens of mobile phones, the average person's attention span is only 2 to 3 seconds. If you find such a disturbing title in such a short time, for more information, dive deeper into the article — Others. Good bye!

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Every country in the world has to face more or less the above problems. As a result, the results are worrisome. For example, according to a survey in the United States, people between the ages of 1 and 3 spend less than 10 minutes a day reading. Elderly people aged 50 and over, on the other hand, devote 2 minutes to reading every day. (Britain's senior citizens read five hours a day.) 5% of American adults (have not read a single book since 2014. On the other hand, the average American who enjoys reading reads barely 15 books a year. In contrast, India's figure (108) To put it bluntly, if there is a country in the world that spends the most time on reading (10 hours and 3 minutes a week), it is our India!

Today, the average Indian spends about 8 hours and 15 minutes a day operating his smartphone. During this time it uses features like conversation, music and video player, social media, internet browsing, online shopping, e-mail, video game, camera as well as chat. To accomplish all these tasks, the screen of the smartphone is turned on 180 times a day.

The advent of satellite television years ago had turned countless people in the world away from reading. Today is the second wave of social media, video and OTT cinema. Who knows which direction the reading journey of the world turned from paper to pixels now! Who knows ahead of time what the future holds? Of course, time itself!