Zoo, Houseparty, Google Classroom, Plague Inc., Strava ...
All these names hit our ears during the lockdown period. Have you heard these words before? Before Corona's wailing, there were very few users in the world who had these apps icons in their smartphones. All of these apps were available, but not popular. This became Corona’s disaster opportunity for social media companies. Users around the world were not ready to try many such apps even once before and such apps became a necessity in lockdown.
During the Corona epidemic, the Zoom app suddenly became popular. Online classes were launched through Zoom in several countries. Zoom emerged as a synonym for video communication in the Corona period. Government meetings also began to zoom in. These apps, which were targeted by hackers, later came under controversy, but Corona's disaster came with an opportunity for these apps.
Most people around the world thought that the Zoom app would have been created by the end of 2018 or early 2020, but the fact is that the video calling app, owned by Eric Yuan, a native Chinese businessman, was launched in 2011. The app was popular with limited users, but Zoom took advantage of the fact that people used the video conferencing app in the lockdown. Zoom sat down as if lazily. The number of active zoom users increased overnight.
In December, the number of Zoom users was one crore, which increased to over 50 crore in just three months. In the Navek year after the platform was built, barely one crore users were found. In the Corona period alone, 300 million users had been added. The name Zoom became known around the world. The company's revenue grew by 200 per cent. Zoom made 25 million in the first quarter of 2020 alone.
Zoom became a victim of app hackers and started looking for alternatives. Google Classroom has also become very popular as a zoom option. Google's free service has proved useful for online education. Most users believe that Google has created an educational app after the popularity of Zoom. But the fact is different. Google's classroom app was launched in August 2016. Made with students and teachers in mind, these apps were clicked during the Corona period. This app has a separate feature for exchanging assignments. Students can join in while the class is going on. Google has also given the option to classify students' subjects by creating a folder, just like in Gmail, mails can be arranged as a folder, in this app, teachers can classify assignments. This app, which used to eat dust before Corona, now has more than 10 users.
India's educational app UNA Academy is also one of the apps downloaded after the lockdown. Before the lockdown of this app, which was created in 2012, there were few users, but the lockdown was successful for this app. At present, the number of its users is more than one crore. In the last six months alone, three lakh students have completed the course of 500 lessons.
The Vendantu app was launched by four IIT students in Bengaluru in 2011 for the purpose of online education, but it was not used much for years. Vendantu was priced after a sudden lockdown and downloaded more than once. Currently, the app is connected to students from 1000 cities in 20 countries and more than 200 teachers are active. Among the Corona, an American company provided ૧૦ 100 million to expand the educational app to rural India.
Malay's educational apps also run a lot since the school closed. By the end of March, 3 million new users had joined. In the month of April or when it was known that the class would not start now, 3 lakh new users were connected to this app. This app, which has been in operation since 2011, was also successful in the time of lockdown and corona.
People who were crammed into the house due to the lockdown started such exercises at home. There was an increase in the number of people downloading fitness apps to find out how many times they worked out. The Strava app, created in 2007, clicked so much that it improved the all-time download record. The app, which was struggling with 3 million users at a time, got 10 million users in just four months.
Microsoft's app Microsoft Teams was launched in 2013. The app suddenly became a necessity in companies around the world during the Corona period as it was very useful for work from home. From April to July, the dusty app increased to 40 million users. As of August, Microsoft Teams has been downloaded to 50 million mobiles.
The video calling app HouseParty was launched in April 2016, but there was no special click at that time. Barely a few thousand users were added each year. At one point, the makers decided to shut down the project, but after March 2020, when the house became crowded and people started experimenting with different video calling apps, the house party system seemed easy. By the end of April, HouseParty was the sixth most downloaded app in the United States by 2020.
Corona's time was also spent on video calling app Yryani Rghe. Launched in 2013, the app used to come with Google's Bunch in smartphones, but hardly anyone took the initiative to register in it, but in the Corona period, when the mobile phone was ringing, the eyes of the users seemed to be on this app! Despite the app being installed in over 100 crore mobiles, its active users were very few. Google says the number of active users has tripled since April 2020.
The market for gaming apps reached billions of rupees during the Coronation period. Apps created a long time ago suddenly became very popular in 2020. We had Pubji popular there not so much free fire, but Corona free fire was fruitful. Users who are tired of pubs turned to free fire, due to which this app, which was created in 2013, was able to get 200 million users by 2020.
Corona has shaken up the global offline market, but the online market is booming. This phenomenon is also likely to inspire online venturers. When an app is created by a new venture, it does not get popularity immediately. If luck is on your side, some online venture will be clicked immediately. Otherwise, the dust starts to rise, but with patience, even when there is a worldwide recession, there can be a boom.
Many of these apps are four to five years old or eight to ten years old. Most apps are such that no one even heard their name a year ago. Today these apps are constantly gaining new users like Facebook-WhatsApp-Twitter. The patience of the makers is said to be instrumental in turning disaster into opportunity. What do you say?
Unprecedented success for five sector apps
On the one hand, the year 2020 has been a disappointing year for all sectors. There is still a struggle to emerge from this. On the other hand, four-five sector apps have gained unprecedented popularity. Social Media Apps - Facebook, WhatsApp, Twitter, Insta. Etc. was popular but during the lockdown the number of its active users increased significantly by 30 to 5 percent.
The same thing happened in the video calling app. A dust-eating app like Zoom suddenly came into competition against the big big companies. In the same way, many new apps came in the market overnight and started running. Video calling cum teleconsultancy app from different sectors has become more popular. Especially such app of medical sector started downloading.
All the online grocery apps went silver overnight. Grocery apps benefited from the closure of shopping malls and markets. Apps that only did food delivery also jumped into grocery delivery.
Like grocery apps, medical apps have been a resounding success. Fearing corona, people took drugs in large quantities! All old-new medical delivery apps are succeeding.
Apart from that, the number of users / customers of food delivery apps has increased by 3% in the last three months. A survey by a private firm found that the number of active users of food delivery apps increased worldwide during the Corona period. The gaming industry has benefited the most from all this. The gaming industry has made billions of dollars a month by entertaining home-grown people.
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