Corona's Kher: The trade in fitness equipment has grown

- Antenna: Vivek Mehta

- Wrist belt sales increase by 20% in 2020-21, with many new players leaning towards its manufacturing

Since the advent of Corona, trade in oximeters, blood pressure monitors, oxygen concentrators, and medicine has grown exponentially. Taking advantage of this situation, many have also seized the opportunity to make money by deceiving people by putting bogus oximeters in the market. The oximeter shows the rate of oxygen and the pulse rate of the human body. The public has a simple understanding that corona can be dangerous if the oxygen level is below 8. Taking advantage of this understanding, bogus oximeters showing oxygen levels in the range of only 30 to 5 were spread in the Indian market including Gujarat. The oximeter is Rs. The same oximeter that was available at a price of around Rs. A number of people have made a fortune by making bogus oximeters by putting them in the market at prices of Rs 500, Rs 500 and Rs 700.

The Gujarat Food and Drug Commissioner's Office should catch such cases. But his department seems a bit dumb. Even if he has caught such cases, he has not taken care to convey his information to the people. He has also done a good job of catching gangs from Ahmedabad, Surat and Rajkot while shouting about bogus remedies. Yes, the Corona era has benefited doctors, nurses, and hospitals. Many of these hospitals have routinely robbed Corona in the name of treatment. It has revealed cases of rampant looting in hospitals not only in Gujarat but all over India.

Corona has made people aware of health. People are not willing to compromise on health. The second wave of Corona has caused heavy casualties. According to an American organization, more than 3 lakh lives have been lost in India in both the Corona Waves. These events have resulted in a surge in sales of body-wearing monitoring devices for fitness. Among them, the trade in watches, especially on the wrist, has risen by 3 per cent. This increase has been seen in the first quarter of 2021-2. It also monitors heart beats in a good device. If any irregularity is found in it, the person concerned can immediately go to the hospital and seek treatment from a doctor. These watches cost Rs. 2000 to Rs. It is being sold at a price of Rs 5,000 or more. It has also jumped at the chance to grow its business by launching cheap wristwatch-like products. He has put affordable wrist belts in the market. According to one estimate, over 1.18 crore wrist bands have been sold in the last three months alone. In January, February and March 2021, its sales increased by 150 per cent. To give an increase in annual sales, the Corona period, i.e. the year 2020-21, saw an increase in sales of wrist bands for health by more than 50 per cent.

How many items are also worn in the ear to take care of health. Sales of this item are also steadily increasing. Its increasing sales only show that health awareness among the people has increased significantly. People are choosing to stay healthy. There is no tendency to be careless about health. New features have been added to make more and more people wear earmuffs. As a result, its average value can be brought down. Its features are also being improved.

Corona has seen an increase in online sales of health-conscious devices during the Corona era. But now that shops and businesses are open, offline trade is also expected to grow. Companies in this sector will also try to take advantage of offline business as a new opportunity. Sales of these items began to rise after Corona's first wave, but its offline sales stopped growing as the second wave began. So its retail sales in major cities of the country have stopped. Now wearing this device on the wrist is also becoming a fashion. So this watch is worn as part of fashion and also to show that you are health conscious. So new players are entering to prepare and market it to take advantage of the growing market.

Demand for these devices will continue to grow in the year 2021-2. Considering the opinion of Corona experts, with the changing seasons, twice a year, Corona will come for years. In this case, the business is expected to be a long-running one.