- Due to the growing power and popularity of OTT platforms, such films will now be seen more and more for different types of viewers.
It is only natural that in the minds of the viewers of OTT platforms, their minds are slowly changing and they are also feeling the effects of the epidemic, as Kovid and its second wave and possibly the third wave have caused great frustration and anxiety among the people. Everyone's mind wants peace and joy. Anxiety about the epidemic has distracted them a lot. Is there some limit to endurance? It's been a year and a half and the epidemic is showing new colors. In such a situation, a change in the thinking and thinking of the people being served at home - a difference is possible and it is also being reflected on the web. So far viewers have seen web-movies and web-shows based on crime, horror, intimate scenes and new content on the web, but now they are tired of it and eager to watch something new, including comedy shows, romance-comedy movies that Demand for this specialty has grown significantly as a result of recent corporate scandals.
At the beginning of the 21st century, in the first decade, people preferred anthology films, combining common themed stories. Such films include 'Darna Mana Hai' (2009), 'Dash Kahaniyaan' (2009), 'I Am' (2010) and others. This led to the introduction of this new format of cinema for Indian audiences, known as anthology films.
Although such films failed miserably at the box office, the same concept gradually turned into web-space, increasing its popularity and prominence. Such films were also well received by critics and attracted the attention of the audience as they were released in theaters. Such a film also includes 'Bombay Talkies' which came out in 2013. Filmmakers Karan Johar, Anurag Kashyap, Dibakar Banerjee and Zoya Akhtar teamed up to make 'Lust Stories' in 2014, which proved to be a trend center. Since last year, some anthology films have found a place in the OTT space, including 'Ghost Stories', 'Unposed', 'Pava Kadigal', 'Zindagi Inshort', all of which were released in 2020. Films like 'Pitta Kathalu' and 'Ajib Dasta' were also praised for the treatment they received and the prime element in the artistic composition.
Filmmaker Shashank Khaitan, who directed 'Majnu' in 'Ajib Dastan', says that it is the format that creates the conversation, 'which was very interesting as it was a mixed coincidence of four filmmakers together. And they also brought in extraordinary artists. And that was all there was to it. It is usually very difficult to bring together a lot of actors in a feature film. And maybe an artist can't even do his characters justice, 'he added.
Going forward, Anthology became an effective slate of films and the films to be released include 'Re' (based on Satyajit Ray's stories), 'Ishq' and 'Ishq' and 'Aisa Vaisa Pyaar' (both based on the theme of love). ) Is. Tamil anthology film 'Navaras' was also made.
Ali Fazal, the actor who starred in 'Ray', says, "It was very interesting that we weaved different stories and the characters were from anthology films. There was an interesting collaboration between amazing filmmakers and geniuses. Combining all these stories together has become like a common thread for the viewers. '
Divya Dutta, the actress who starred in 'Zindi Inshort', says that anthology films are strict and single themes offer different techniques. Isn't it more fun to watch four differently crafted films in a single film in four unique styles? Anthology films are the magic of short films, often referred to as storytelling in style. There are a lot of stories that tell the true vision of different people, which is very nice to watch, 'he added.
Ridhima Lulla, chief content officer of Eros Group and producer of 'Aisa Vaisa Pyaar', says the limited storylines that inspire and keep viewers more engaged. They say that they provide the best variety of content to the viewers in the style they like. This system provides an opportunity to see their favorite celebrities in different roles.
Ashish Saxena, COO-Cine of BookMyShows, believes that the current new content creators, streaming through OTT services, have recently embraced this format. Due to the growing power and popularity of OTT platforms, such films will now be seen more and more for different types of viewers and at the same time the creators will have the opportunity to experiment more with both narratives and form.
Thus, considering the response to 'Aisa Vaisa Pyaar', 'Ghost Stories', 'Lust Stories', 'Zindagi Inshort', 'Ajib Dasto' and the upcoming film 'Ray', it is safe to say that now the web- The arrival of anthology films in the world will get a huge response from the viewers and the return of films full of violence, crime and intimate scenes has started.
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