Amazon-Flipkart Trading Platform Hitting Traders

- Antenna: Vivek Mehta

- Letter to PM to traders: Strictly curb online trade: Online companies taking advantage of not strictly enforcing Indian law: Police harassment of offline sellers

Portals like Amazon and Flipkart, which entered the country on the condition of providing a platform for online trading in India, are now selling their own products on it. As a result, the business of small traders is coming to an end. Whether it is electric or electronics, textiles, clothing or any other products, they are selling their products online and attracting small traders. Providing an online platform, they can easily get data on which products are in high demand among buyers. They fall into the trap of selling high-demand products. In some cases, they even end up producing it themselves. Thus, the rules for providing online platforms to traders are being violated. So small traders from Gujarat and India are losing business.

The government has not given permission to sell any exclusive products on the online platform. Yet they are constantly launching exclusive products. They are doing exclusive mobile, single mobile model, purchase and advance booking. Thus they are breaking the law. Yet no action is taken against them. According to the legal provision, online platforms like Amazon and Flipkart are not allowed to do more than 5% business. The guidelines for them are constantly being updated by the government, but they are not being followed.

He has set up his own subsidiaries like Cloutel, Omnitrade, Catamaran and started selling highly marketable products in the Indian market, grabbing the business of local producers. They are grabbing the business of Indian traders by putting the best-selling products from their own brand on the online platform at low prices. In a letter to Prime Minister Narendra Modi, traders of the Relief Road Electronics Association have complained that 60 to 70 per cent of small traders have lost their business due to the online platform. Companies offering online platforms like Snap Deal, Naaptol, RelianceDigital, Tata Click, PTM Mall, Shoppers Stop are active in India.

His president Meghraj Dodwani says companies that provide online platforms for traders to trade promote their products on the front page. Suppresses the products of small traders. The products of small traders are not even seen by the customers. They are in a situation where they can't get trade. Small merchants cannot stand the offer of price of products online. Online marketplaces were active in the Indian market, promising to create new jobs in India. But even the small traders' employment is now being snatched away. In these circumstances, it has been demanded that the government be vigilant in enforcing the laws to control the online platform.

Ahmedabad police have also been accused of harassing youngsters who are buying electronic devices, including mobiles, from online vendors on the grounds that they cannot sell them legally. Youngsters buy cheaply online at a cost of Rs. By adding 400 to 500, he then sells it to shopkeepers to make a living. Once purchased, there is no barrier to selling the goods to others, but the police are also harassing the youths who make such purchases, saying that they are doing illegal business. So the unemployed youth are being deprived of the opportunity to earn two paise. A complaint has been lodged with senior police officials in this regard. Small businesses are crumbling as online companies sell at lower prices than MRP.

So he has also found a way to sustain his business by buying cheap from the youth so that he can sell it at a cheaper price. In these circumstances online companies cannot sell by giving big discounts if the MRP limit is set by law to write MRP. This way the government can also protect both small shopkeepers and online sellers.