Demand for snacks instead of sweets and nuts in Diwali food

- Sweet-dryfoot biscuits-chocolates and ready-made sweets-dhoom dhoom sale

The trend of serving salty with sweets is being seen in the homes of the guests who come to wish the New Year on Diwali. The tradition of making salty snacks is now declining day by day so that the personal guest who comes home is served only with sweets and salty dishes so that no guest leaves without having breakfast. As such, the slump in the home-made salt industry, including favorite sweets and cholaphali on Diwali, has not had a downturn and Diwali does indeed seem to have arrived. As sweets and dried fruits become more expensive, there is also a new trend of buying new varieties of biscuits.

Sweets are served to sweeten the mouths of Diwali guests. Cashew nuts are a staple of Diwali sweets in Ahmedabad. However, due to the sharp rise in raw material prices this year, confectionery traders are keeping a low profile. The price of a kilo of sweets, which is available from Rs 150 to Rs 1,000, has gone up from Rs 5 to Rs 200. On the other hand, the trend of having something different for breakfast seems to be starting as the sweets of the relatives who go out to greet each other on Diwali are enough.

The purchase of biscuits is on the rise to show innovation as well as cost relief. According to bakery business sources, the price of wood used in baking biscuits has gone up. However, while food and raw material prices remained the same, the price of biscuits has gone up by Rs 10 per kg. The variety is maintained due to the variety of flavors and designs of biscuits and biscuits available at Rs. 50 to Rs. 100 per kg. A new variety of cornflakes, wheat or besan flour biscuits has also been launched this year. However, the price of biscuits made using maximum dried fruit ranges from Rs 150 to Rs 50. In many areas of Ahmedabad, women also make biscuits in bakeries by giving flour and other straightforward items for a small fee. Bakery traders say that the increase in prices of sweets and dried fruits is likely to benefit about 200 small and large bakeries in Ahmedabad this Diwali.

Given the trend of households seen so far, bakery traders will not get bored in the next three-four days.

Like the bakery items, the salt business is not in decline. In Ahmedabad, the currency of Mathiya, Cholaphali and Ghughra is special on Diwali. There was a time when women made these things at home. But now, due to lack of time, women go home and buy ready-made packets of sweets and cholaphali at Rs 50 to Rs 100 per kg and fry as per their need. In Ahmedabad, many women make a living by making sweets, cholaphali and ghooghra. After nearly a month of preparations, about 100 home-based businesses making such snacks are throbbing day and night to meet the Diwali shopping spree.

Realizing that their mouths are broken after eating sweets, Ahmedabadis also serve a little spicy salty snacks to the guests. The purchase of snacks does not seem to be slowing down considering the purchase of about twenty new products like Chavana, Sevchevado, Ganthiya, Chevada prepared in farsanas and home industries.

Varieties of salty snacks and nadiyadi sweets are being sold at a price of Rs. Market sources are showing that Ahmedabadis have adopted the mantra of 'Kuch Mitha Ho Jayen' and 'Kuch Namkeen Ho Jayen' on Diwali.

- Avantika