- Gone are the days when the audience used to watch what the filmmakers would show. There has been a radical change in his interest towards cinema. As the filmmakers have understood this very well, they are postponing their movies and making necessary changes in them.
The Hindi film industry has been going through one of the toughest times for the past few times. The filmmakers who are trying to recover from the losses suffered during the corona period are now suffering from flop films. Cinema makers are delaying the release of their films as it is becoming difficult to drag the audience to the theatres, despite the star cast of many films.
Recently, it was announced that Prabhas' 'Adipurush', which was released in January 2023, will now be released in June. While Salman Khan's 'Tiger-3' and 'Kisi Ka Bhai Kisi Ki Jaan' have also been announced to be released later instead of the earlier scheduled date. 'Tiger-3' was to be launched on Eid next year. But now his face will be seen during Diwali. And 'Kisi Ka Bhai Kisi Ki Jaan' will have Eid Naseeb instead of 31st December. This year, 'Circus', 'Merry Christmas' and 'Ganapat' were slated to hit the theaters on Christmas Day. In its place, Ranveer Singh's only movie 'Circus' will be released. While the new release date of Katrina Kaif's 'Merry Christmas' and Tiger Shroff's 'Ganapat' is yet to be decided.
The release of Ranveer Singh and Alia Bhatt's 'Rocky Aur Rani Ki Prem Kahani', slated to release on Valentine's Day next year, has been delayed.
Of course, every filmmaker is giving different reasons for postponing his film. However, with so many movies being pushed back suddenly, it is being assumed that the filmmakers are afraid of failure. In fact, when cinemas reopened in the month of February this year after the third wave of Corona, producers who had been waiting for a long time to release their films started announcing the dates of their movies. But unfortunately, all his enthusiasm came to a screeching halt. Among the films released this year, only 'Gangubai Kathiawadi', 'The Kashmir Files', 'Bhoolbhoolaiyya-2' and 'Brahmastra' were successful at the box office. Despite being top actors in films like 'Bachchan Pandey', 'Heropanti-2', 'Runway 34', 'Samrat Prithviraj', 'Rakshabandhan', 'Shamshera', 'Lal Singh Chadha', 'Thank God', 'Ram Setu' The audience did not bother to go to the theatres.
Here it is natural to ask that why so many producers would be behind the release of their films? If the audience responded well to four films, why not the other films? In response to this, analysts say that the time has passed when the audience would be shocked to see what the filmmakers showed. After watching films from all over the world and serials at home during the corona period, there has been a radical change in his interest towards cinema. They want to watch movies according to their changing preferences. Realizing this well, filmmakers have been postponing their movies and tweaking them as necessary, the response they have seen from the audiences for the films that have released so far and failed. They are changing their films keeping in mind the likes and dislikes of the audience. In fact, almost all these movies are heavily invested. In such a situation, they cannot afford to face failure. Also, the film makers also believe that the audience is not in the mood to come to cinemas now. Better to wait until their mood changes.
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